“Engagement” Is A Means To An End
Image via Wikipedia Esquire – the greatest magazine in human history – has a monthly column called “The Indefensible Position.” In it a writer argues against conventional wisdom, often against the...
View ArticleDuct Tape Content Marketing
Look at this piece of utter hackery at left. It breaks every rule of good marketing communications. It’s unfocused. It’s ugly. It has giant freaking dollar sign, for chrissakes. Blecch. And yet… I find...
View ArticleHelping Startups Tell Their Story
Mass Challenge is a great program to encourage the development of startups in Massachusetts, and we’ve been involved with it from the beginning. A couple weeks ago they asked us to pull together some...
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